Big Hammer Lures

The Big Hammer 5" Swimbait is a West Coast go-to built for anglers who want a bigger profile with the same erratic, fish-triggering action the brand is known for. Its square tail generates a darting, unpredictable swim that draws reaction strikes from calico bass, halibut, lingcod, and more — even on tough days when finesse baits aren't getting it done.

The soft yet durable plastic holds up through multiple fish on the less toothy species. Rig it with a Big Hammer jig head and fish it slow for suspended fish or let it sink deep before starting your retrieve.

Key Features

• Square tail design — erratic, darting action that triggers reaction strikes
• 5" profile — larger presence for bigger target species
• Soft, durable plastic — holds up through multiple fish
• Versatile depth range — adjust with jig head weight
• 13 colors available — proven West Coast patterns
• Pairs with Big Hammer jig heads and Owner Stinger Harness
• Ideal for calico bass, halibut, lingcod, and inshore species
• Sold individually

Color Note

In 2020, Toast was updated to Toasted — same proven color with the addition of a black tail for enhanced contrast and effectiveness.

Specs

Big Hammer Swimbait Heads are precision-engineered jig heads designed to perfectly complement Big Hammer swimbaits, delivering exceptional balance, lifelike swimming action, and optimal hook positioning for maximum hookup ratios.

Key Features:

• Flat-Head Design: Creates stable, natural swimming motion that mimics wounded baitfish
• Premium Hook Construction: Sharp, durable hooks ensure solid hooksets and fish retention
• Versatile Applications: Proven effective for calico bass, striped bass, largemouth bass, pike, and musky
• Multiple Weight Options: Choose from 3/16oz to 1.5oz to match conditions and target depth
• Color Variety: Available in fish-catching colors to match local forage

Pack Quantities:

• 3/16oz, 1/4oz, 3/8oz, 1/2oz = 3 per pack
• 3/4oz, 1oz, 1.5oz = 2 per pack

Whether you're fishing offshore structure, inshore kelp beds, or freshwater lakes and rivers, Big Hammer Swimbait Heads deliver the reliable performance and fish-catching action that West Coast anglers have trusted for decades.

The Big Hammer Perch Grub is a compact, versatile soft grub built for anglers who fish both salt and fresh water. At 1.75 inches, it's the right size for a wide range of species — from surf perch, halibut, corbina, and croaker in the surf zone to crappie, bass, panfish, and smallmouth in freshwater lakes and rivers. It also works well on smaller saltwater bass and shallow rockfish when fish are keying on smaller forage.

Rig it on a light jig head and work it slowly through the surf, along structure, or over shallow flats. The grub tail produces a natural, pulsing action on the retrieve that draws strikes even from finicky fish.

Key Features

• 1.75" profile — compact size ideal for perch, crappie, panfish, and finesse presentations
• 25 per pack — great value for high-volume surf and freshwater fishing
• 18 colors available — wide selection for matching local forage in salt and fresh water
• Versatile applications — surf, inshore, shallow rockfish, freshwater lakes and rivers
• Target species — halibut, surf perch, corbina, croaker, crappie, bass, panfish, smallmouth

Specs

The Big Hammer 3" Swimbait is a West Coast staple built for anglers who know that presentation matters. Its distinctive square tail generates an erratic, darting action that triggers reaction strikes from bass, calico, halibut, and more — even when fish are finicky. Imagine dropping this bait along a rocky ledge and watching it flutter on the fall, drawing up a calico that had ignored everything else all morning.

The soft yet durable plastic holds up through multiple fish on the less toothy species, and the bait pairs perfectly with a Big Hammer jig head. Fish it slow on a light head for suspended fish, or go heavier and let it sink to the bottom before starting your retrieve. We recommend gluing the head to the plastic once rigged to prevent the body from pulling off on short strikes. The Owner Stinger Harness is also a great option for converting those short bites into landed fish.

Features

• Square tail design for erratic, strike-triggering action
• Soft, durable plastic — holds up through multiple fish
• Versatile depth range — adjust with jig head weight
• Available in 15 proven West Coast color patterns
• Pairs with Big Hammer jig heads and Owner Stinger Harness
• Ideal for bass, calico, halibut, and inshore species
• Sold individually

Specs

The Big Hammer 6 1/2" Swimbait is the second-largest size in the Big Hammer lineup — a proven big-fish bait trusted by West Coast saltwater anglers and freshwater trophy hunters alike. Its lifelike swimming action and realistic profile trigger strikes from calico bass, striped bass, largemouth bass, landlocked stripers, pike, and musky across the U.S., Canada, and Europe.

In trout colors, it's a go-to for giant largemouth and landlocked stripers in West Coast reservoirs. In baitfish patterns, it dominates the surf, kelp beds, and offshore structure. Few swimbaits cover this much water this effectively.

Key Features

• 6.5" profile — second-largest in the Big Hammer lineup; ideal for targeting trophy-class fish
• Lifelike swimming action — natural body roll and tail kick on the retrieve
• 8 colors available — Halloween II, Pacific Chovy, Olive Herring, Toasted, Red Calico Hunter, Glow Bug, Creeping Death, Calico Hunter
• Recommended jig heads — pairs with 3/4oz to 1.5oz Hammer Heads with a 5/0 hook
• Sold individually

Color Note

In 2020, Toast was updated to Toasted — same great color with the addition of a black tail for enhanced contrast and effectiveness.

Specs

The Big Hammer 3.5" Full Body Swimbait is a compact, high-action soft swimbait built to trigger feeding responses from a wide range of predatory fish. Its realistic baitfish profile and Big Hammer's signature square tail design produce an aggressive kicking action and natural body roll that pressured fish can't ignore — whether you're working structure in the surf, kelp beds, or freshwater flats.

Molded with textured scales, gill plates, lifelike eyes, and detailed fins, the 3.5" profile matches the size of common forage species and excels on a jighead, swim jig, or drop shot rig. Available in 9 proven colors to match any water condition or forage.

Key Features

• Realistic full-body profile — textured scales, gill plates, eyes, and fins for maximum visual appeal
• Square tail design — produces aggressive kicking action and body roll on the retrieve
• Versatile rigging — jighead, swim jig, or drop shot
• 9 colors available — Sexy Smelt, Ledge Crawler, Rainbow Trout, Green Sardine, Surf Smelt, Red Rum, Bay Smelt, Pacific Chovy, Red Calico Hunter
• Sold individually

Specs

The Big Hammer Sledge Hammer is 9 inches of serious fish-catching plastic. A proven calico machine at the Southern California islands for years, its lifelike swimming action and durable construction make it a seek-and-destroy bait for big fish — in both salt and fresh water. It's also highly effective for lingcod, striped bass, largemouth, pike, and musky.

Key Features

• 9" profile — maximum presence for targeting trophy-class fish
• Lifelike swimming action — natural body roll and tail kick on the retrieve
• Durable construction — holds up through repeated strikes and aggressive fish
• 3 colors available — Red Calico Hunter, Fry, Toasted
• Pairs with War Bait Slayer Heads for a complete big-fish setup
• Sold individually

Color Note

In 2020, Toast was updated to Toasted — same proven color with the addition of a black tail for enhanced contrast and effectiveness.

Specs