The natural fish shape is attractive to all kinds of fish in both fresh and salt water. The Keitech Shad Impact is coated in a strong squid scent for strong fish attraction. Due to their streamlined shape they glide and swoop through the water easily with the slightest twitch of the rod tip. Pause the Shad Impact and it falls slowly with a side to side wobble similar to a soft stick bait. Other proven techniques are drop shot and a Keitech tungsten jig head.