Sold Out
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!
$274.99
See what all the buzz is about! The original Concept Z rocked the industry with its groundbreaking CZB technology. Pushing the edge of design, engineering, and materials forward is what...
$199.99
The 13 Fishing Concept Z is the first ever high performance fishing reel designed with ZERO bearings in the entire reel. The reel utilizes American made CZB polymer technology in...
$29.99
HTS components make the 13 Fishing Source light, but what really sets it apart from competitors is the smooth 6 disc drag system. The aluminum spool and 8 lbs max...